 2nd Edition | Research-Handbook Business Information
methodology, sources and real-life examples, available in German
Alja Goemann-Singer, Petra Graschi, Rita Weissenberger
i2k Services GmbH
2., neu bearb. u. erw. Aufl., 2004, XII, 320 S. 35 Abb., Geb. ISBN: 3-540-21303-1
Market research and information about business facts are essential for a company’s success. Information on competitors and markets are the basis of strategic planning. This handbook is indispensable for professional research. It presents the methods and sources of information retrieval in a precise manner. The topics mirror the most frequent requests handled by the authors in over 25 years of accumulated research experience in leading consulting companies and as information brokers. Even though the World Wide Web is frequently considered as the universal source of information, professionals use a variety of other sources beyond the Internet. Readers gain insight in various online databases, CD-ROM products, reference and other sources supplemented by tips and tricks of professionals. The handbook is a detailed introduction as well as a substantial reference book. 
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